That’s designed to get viewers “in the mood for an immersive, cinematic experience at home, on the subway or wherever you’re choosing to watch,” the company explained. In addition, Netflix noted that the new ident features a darker background, compared with the former red-on-white treatment. The updated design also is supposed to reflect the diversity of Netflix’s global audience, with the service now spanning over 190 countries. What’t the point of the overhauled ident? The exploding-N animation is “inspired by the spectrum of stories, emotions, languages, fans and creators that collectively make up who we are as a brand,” the company said in a blog post.
